British Cartoon Network Mistakenly Airs Bookmaker Ad

British Cartoon Network Mistakenly Airs Bookmaker Ad

Despite strict rules that govern the airing of gambling ads on television, the Cartoon Network made a huge faux pas recently when it mistakenly aired an advertising for British bookmaker Coral during a broadcast in the children’s television channel.

The ad that is controversial aired on Turner Broadcasting’s Boomerang channel along with the Cartoon system, sparking outrage as the broadcast code strictly prohibits the advertising of gambling ‘in or adjacent to programs commissioned for, principally directed at, or more likely to appeal particularly to audiences below the age of 18 years,’ so heads were positively tumbling when the broadcast clearly broke these guidelines.

Numerous Airings

The station could have perhaps been forgiven for their ‘serious breach’ of the rules had the advertising aired just once, nevertheless the promotion was broadcast nine times for a Saturday morning back in May with this year, which will be primetime viewing for kiddies kick-starting some cartoon antics to their weekend.

The Advertising Standards Agency says that Turner Broadcasting has ‘apologized unreservedly’ for the hiccup, and has now explained that the ad was broadcast, repeatedly, in error.

Action Figure Used

But exactly what’s worse is the fact that Coral advertising actually involved one of youngsters’ most beloved all-time favorite figures and Marvel Comics hero, the Incredible Hulk. This just provided more ammunition to those whom [Read more...]